Customer Strategy & Marketing

strategic Insights that 


Customers are the source of real growth. Sigma combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.
This organic, profitable growth can be achieved by focusing on three critical building blocks: an outside-in approach that puts customers first, a differentiated customer experience and internal capabilities that ensure you deliver optimal customer interactions at every touch-point.


01. Insights & Segmentation


04. Customer Experience


02. Value Proposition



03. Customer Acquisition

Our team of experts can help you:

Understand your customers’ needs and behaviors

Understand your customers’ needs and behaviors by developing superior segmentation capabilities, augmented by advanced analytics and testing that gets results. Provide them with great digital experiences at radically lower cost as you transform your marketing function.

Break down barriers to innovation

Break down barriers to innovation and improve ongoing customer-led product development to reimagine your offerings as an integrated suite that delights your customers and meets an expanding array of their needs.

Resolve the pricing paradox

Pricing is the top profit lever, yet remains underdeveloped in most companies—by building dynamic pricing capabilities that help you set and get the right price, every time, and capitalize on in-year revenue opportunities.

Identify quick, targeted customized solutions

Identify quick, targeted customized solutions and strategic, operational improvements that can boost under-performing sales organizations and enhance your go-to-market strategy.

Align your marketing and brand strategy

Align your marketing and brand strategy with your overarching business objectives and combine hard metrics with creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications.

Nurture promoters

Nurture promoters, loyal customers who are more profitable and advocate for your business in good times and bad.

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